V Health Club

Case Study Overview
V Health Club is the refurbishment of a former Fitness First in Berkeley Square House, Mayfair, into a luxury health club.
The design is built around five wellness fundamentals: physical, intellectual, emotional, social and spiritual, across a main gym training area, a Technogym Checkup and pilates and reformer studio, a yoga studio, two floors of changing rooms and a rest and recovery area with saunas and plunge pools.
The existing services had not been properly maintained for around twenty years, and a historic leak in the changing areas hit both budget and programme, alongside restricted ceiling heights. The club still opened on schedule, we built an entirely new brand identity for the client, and it was named a finalist in the Healthcare & Wellness category at the SBID Awards 2025.
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