Fitness First Marylebone
Case Study Overview
Fitness First Marylebone marks the brand’s move from long-established industry leader to a more inclusive, contemporary wellness destination. We were appointed to redesign the space around that shift.
The brief went well beyond aesthetics: the space had to perform functionally, reflect a changing industry and serve a more diverse membership. The design was developed inside a single month and the fit-out had eight weeks on site before opening, complicated by existing services poorly maintained by the previous leaseholder, and the interior has since gone on to support a wider refresh of the brand.
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