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Hospitality
Vida
Case Study Overview
VIDA is a Brazilian steakhouse inside the Hilton Ras Al Khaimah Beach Resort, refreshed as part of a full brand repositioning. It draws guests for an authentic Latin American menu as much as the room itself.
The refresh replaces the previous scheme with a bright, warming colour palette and a bolder, more contemporary atmosphere, carried through from the dining room into the service style, so the space now reads as a genuine step up for the brand rather than a repaint of the old one.
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